The Shenandoah Unseen
BRANDING, RENDERING, MARKETING + environmental graphics FOR PHS FLOWER SHOW
Refugia Design/Build at the 2016 PHS Flower Show. Plant design, cultivation, and setup by Jeff Lorenz, Amanda Branum, and Anna Corichi.
The Shenandoah Unseen, inspired by Shenandoah National Park
The 2016 Flower Show "Explore America" celebrated the centennial of the National Park Service.
"With little time to spare before the forest canopy leafs out, the ground layer of Shenandoah National Park bursts into spring inflorescence. With reverence, Refugia shines a light on the ephemeral pioneers of these complex plant communities and the forest ecologies that support them, and often go unseen. From the Latin word for “place of refuge,” refugia refers to a geographical region that forms a haven for relict flora and fauna. The flora and fungi featured in this exhibit are widely incorporated into Refugia’s native landscape designs"